Vision:

Adorable. Affordable. Comfortable. 

 

Mission: 

Our mission is to profitably deliver adorable, affordable, and comfortable clothing; accurate orders quickly; and exceptional customer service to families around the world.

 

Core Values:

We are PASSIONATE. 

We believe in the vision of adorable, affordable, and comfortable clothing for all.

We are SAFE. 

We put safety first; physically and emotionally. Our team communicates honestly with respect. By putting safety first, we are putting our team first.

We are ACTION ORIENTED. 

We take action. Our team is proactive in communication, problem solving, and innovation. We know growth only comes with execution.

We are ACCOUNTABLE.

We take responsibility for our actions and realize we can only control our own decisions.